ZORRI

Practice

Strategy & Go-To-Market

Own a position that's hard to copy.

Positioning, analyst relations and launches for AI and B2B technology companies, run by someone who has done this work for more than fifteen years.

Product roadmap on a whiteboard

Making complex products legible

Technical products rarely fail for lack of capability. They fail because buyers can't tell what they are or why they matter. This practice makes the product legible: a category it belongs to, a position it can defend, and proof buyers trust.

What this covers

  • Strategy and management consultancyBusiness and product strategy, advisory and decision support
  • Positioning and category designWhere the product sits and why it wins there
  • Messaging architectureOne story, adapted by audience and channel
  • Industry analyst relationsBriefings, evaluations and inquiry programmes
  • Customer reference programmesCase studies and proof points sales can use
  • PR and media relationsLaunches, press tours and spokesperson support
  • Demand generation, SEO and GEOCampaigns, content and AI-search visibility

Fixed-scope offers

Advisory Hour

per hour

For a founder or team with one sharp question.

  • 60-minute video call
  • Written notes and next steps within a day

AI Search Visibility Audit

per website

For companies that want to be found and described correctly by AI assistants.

  • Answers from the main AI assistants, captured
  • Structured-data and crawler check
  • A prioritised fix list

Talk or Training Session

per session

For teams, conferences and programmes.

  • Up to 90 minutes
  • Slides and materials to keep

Positioning Workshop

one day

For a product that is hard to explain.

  • Pre-read of your materials
  • One-day session
  • Positioning and messaging document

Analyst Relations Readiness

per programme

For B2B tech companies preparing for Gartner, Forrester or IDC.

  • Analyst map
  • Briefing deck and message house
  • Evaluation calendar

Fractional GTM Lead

per month, 4 days

For go-to-market leadership without a full-time hire.

  • Four days a month
  • Monthly plan and report
  • Works with your team and agencies

GTM Sprint

2–4 weeks

For a launch, a repositioning or a new market.

  • Positioning and messaging
  • Category and competitor map
  • Pricing and channel plan
  • Launch plan

External Project Management

monthly retainer

For teams that want the work steered, not just delivered.

  • Weekly planning and check-ins
  • Vendor and freelancer coordination
  • Progress reporting to founders or the board

Every engagement is scoped and quoted in writing before work starts. ZORRI is not a VAT payer, so quotes are final, with no VAT added.

Questions

What is go-to-market strategy?

Go-to-market strategy is the plan for how a product reaches and wins its buyers: who they are, what problem it solves for them, how it is positioned and priced, and which channels carry it.

What is GEO?

GEO, generative engine optimisation, is the work of making sure AI assistants such as ChatGPT, Claude, Perplexity and Google's AI answers find, understand and correctly describe your company.

Who does the work?

Ligia Adam: more than 15 years in B2B technology go-to-market, including global enterprise marketing and analyst relations at Bitdefender and country marketing at Lenovo.

How is an engagement quoted?

Every engagement is scoped and quoted in writing before work starts. ZORRI is not a VAT payer, so quotes are final, with no VAT added.

Planning a launch?

Send a few lines about the product and the market. You'll get questions back, or a scope.

Email us