ZORRI

About

Ligia Adam

Founder of ZORRI. Builder, then operator.

Ligia has spent more than fifteen years making complex technology legible to the market, in cybersecurity, enterprise hardware, edtech, civic tech, energy and now AI. She founded ZORRI in 2026 and built its product, ReLoop.me, end to end.

Ligia Adam, founder of ZORRI

What she does, with the evidence

Drawn from her CV and from 72 runs of ReLoop.me's own Profile Intel on it. Across those runs, one read held steady: she builds the function, then runs it.

  • B2B go-to-market and positioning15+ years across cybersecurity, hardware, edtech, civic tech and AI: positioning, category design, messaging, pricing, demand generation, SEO and GEO.
  • Analyst relations and enterprise credibilityRan Bitdefender's industry analyst relations programme and coordinated the evaluation behind its 2016 Gartner Magic Quadrant move from Niche Player to Visionary. Built its Salesforce-based customer reference programme.
  • AI product build and evaluationDesigned and shipped ReLoop.me end to end: multi-node LLM pipelines on the Claude API, n8n orchestration, versioned prompts, regression fixtures and a fail-closed delivery gate.
  • Zero-to-one functionsCo-founded CivicTech Romania. Grew Digital Nation's marketing from one part-time role to a four-person team; its Profesor în Online programme went from 3,000 to 40,957 teachers in under nine months.
  • Regulation, governance and public programmesEU AI Act classification and Art. 25 boundaries, EU Pay Transparency Directive 2023/970, GDPR by design. EU-funds project manager certificate (2021). GovITHub fellow, 1 of 20 selected from 3,200 applicants.

Forbes 30 Under 30 Romania 2018, with the CivicTech Romania team. Forbes Tech Top 100 Women Entrepreneurs in Europe to Follow 2018.

Where the work was done

  • ZORRI and ReLoop.meFounder and AI product owner, 2026–present
  • MiG Eco EnergyMarketing and business operations lead, 2021–present
  • Digital NationHead of marketing, 2020–2021
  • Lenovo RomaniaCountry marketing manager, 2019–2020
  • CivicTech RomaniaCo-founder and coordinator, 2017–2018
  • Romanian Government, GovITHubFellow and RoDiaspora product owner, 2016–2017
  • BitdefenderAnalyst relations and global enterprise marketing, global PR, social media, 2011–2016

Education: MA in Political Communication and BA in Communication and Public Relations, SNSPA Bucharest. Languages: Romanian, English, French. LinkedIn · GitHub

Work with Ligia

Through ZORRI: an advisory hour, an expert call, or any of the offers on the services page.

Email us